Make a Smart CRM Choice

TOP 22 CRMs for Marketing: Overview and Selection

The Best CRMs for Effective Marketing: Review and Comparison.

Make a Smart CRM Choice

№1

LP-CRM

LP-CRM - CRM system for product business, e-commerce and services. Automate marketing, sales and customer communications in one place. The perfect solution to grow your business!

Service Benefits

  • Understandable interface. Easy navigation and intuitive management for quick training of the LP-CRM team.
  • Sales automation. Optimize the sales funnel, increase conversion and profit with LP-CRM.
  • Detailed analytics. Track key business indicators, analyze data and make informed decisions with LP-CRM.
  • Increasing profits. LP-CRM helps increase your business profits.

Main Parameters

  • Marketing automation
  • Understandable interface
  • Integration with services
  • Reporting and analytics
  • E-commerce support
LP-CRM
№2

CPAshka

CPAshka - CRM for dropshipping in Ukraine. Automate the accounting of dropshippers, control orders and increase profits! The perfect solution for your marketing.

Service Benefits

  • Automation of accounting. Accurate accounting of dropshippers, no manual calculations and errors.
  • Clear analytics. Easily track performance, make informed decisions.
  • Time saving. Optimize processes, focus on business development.
  • User-friendly interface. Intuitive, quick training for your team.

Main Parameters

  • Marketing automation
  • Convenient CRM for dropshippers
  • Accounting of dropshippers
  • Sales analytics in Ukraine
  • Integration with marketplaces
CPAshka
№3

Close

Close - CRM for sales, focused on communication. Automate calls and email newsletters. Ideal for sales teams that need a focus on direct sales and effective deal closing. For marketers - to track the effectiveness of campaigns in the sales funnel.

Service Benefits

  • Sales automation. Free up time for key clients by automating routine tasks: letters, tasks, reminders.
  • Integration with mail/calls. Call and write directly from Close, track communications in one place.
  • Powerful reports. Analyze team performance, identify opportunities for growth and improve strategies.
  • Easy to use. Intuitive interface, quick team training and instant results.

Main Parameters

  • Marketing automation
  • User-friendly interface
  • Campaign analytics
  • Integration with mail
  • Effective email newsletters
Close
№4

Keap (ex-Infusionsoft)

Keap (formerly Infusionsoft) is a CRM with marketing automation built specifically for entrepreneurs. Streamline your sales funnel, automate your marketing, and grow your business with Keap!

Service Benefits

  • Marketing automation. Attract more customers without spending time manually on routine operations.
  • All in one place. Customer management, email marketing, sales - all in Keap.
  • Clear analytics. Track results and improve your marketing campaigns.
  • Personalization of communications. Create unique offers for each client.

Main Parameters

  • Marketing automation
  • CRM for entrepreneurs
  • User-friendly interface
  • 24/7 customer support
  • Integrations with tools
Keap (ex-Infusionsoft)
№5

HubSpot CRM

HubSpot CRM: free CRM for marketing, sales and support in one system. Convenient solution for automating marketing tasks and managing customer base. Optimize your sales funnel and improve customer interaction.

Service Benefits

  • Free start. Use the basic features for free to evaluate the benefits of the platform.
  • Growth with HubSpot. Easily scale your marketing, sales and service tools in one place.
  • Single platform. All customer data in one place for better interaction and analysis.
  • Marketing automation. Attract leads and build relationships using automated campaigns.

Main Parameters

  • Free CRM
  • Marketing + sales
  • Single platform
  • Task automation
  • User-friendly interface
HubSpot CRM
№6

Binotel SmartCRM

Binotel SmartCRM - CRM for marketing from Binotel. 360° customer profile, analytics, tasks and integration with PBX. Optimize marketing campaigns and increase sales!

Service Benefits

  • 360° customer profile. The entire interaction history in one place for personalized communications.
  • Performance analytics. Track ROI, optimize campaigns, and increase profits.
  • Telephony integration. Calls and customer data in a single system, improve service.
  • Automation of routine. Forget about manual tasks, focus on strategy.

Main Parameters

  • Easy lead management
  • Sales automation
  • Integration with mail
  • Real-time reporting
  • 24/7 support
Binotel SmartCRM
№7

OneBox OS

OneBox OS - CRM/ERP platform for marketing automation! Manage processes, telephony, warehouse and document management in one system. Effective tools for marketing tasks!

Service Benefits

  • Unified platform. All marketing, sales and management tools in one place for coordinated work.
  • Automation of routine. Free up team time from repetitive tasks, focus on strategy.
  • Efficiency analysis. Get a complete picture of campaign results, optimize the budget.
  • Sales growth. Personalized communication with customers increases conversion and loyalty.

Main Parameters

  • Marketing automation
  • Single data space
  • User-friendly interface
  • Telephony integration
  • Analytics and reports
OneBox OS
№8

Creatio (Sales)

Creatio (Sales) - low-code CRM for marketing, sales and service automation. Optimize marketing campaigns, manage leads and increase the efficiency of customer interaction. Platform with flexible process configuration.

Service Benefits

  • Marketing automation. Increases campaign efficiency, attracts more leads and saves time.
  • Flexible Creatio platform. Customize processes to suit your business needs without code.
  • Communication personalization. Create a unique experience for every customer, increase loyalty.
  • Real-time data analysis. Make informed decisions based on up-to-date customer information.

Main Parameters

  • Process automation
  • Flexible constructor
  • Low code
  • Analytics for marketing
  • Integration with services
Creatio (Sales)
№9

Less Annoying CRM

Less Annoying CRM - the ideal CRM for small business marketing. No complex features, just the necessary tools to manage customers and track campaign performance. Focus on marketing, not CRM!

Service Benefits

  • Easy to use. Intuitive interface for quick learning and efficient work.
  • Clear price. No hidden fees, transparent cost for your budget.
  • Customer support. Personalized help to ensure your success.
  • Sales organization. Track leads, deals, and customers in one place.

Main Parameters

  • Intuitive interface
  • Easy setup
  • Task automation
  • Reporting for marketing
  • Ukrainian language support
Less Annoying CRM
№10

KeepinCRM

KeepinCRM is a simple CRM for SMBs that will help automate marketing! Manage customers, tasks and deals. Integrate warehouse and finance for a complete picture of your marketing efforts.

Service Benefits

  • Everything in one place. Customers, tasks, deals, warehouse and finance - manage everything with KeepinCRM.
  • Intuitive interface. Easy to learn and use, even without experience.
  • Business support. Grow your business through effective management.
  • Sales optimization. Increase profits through deal control.

Main Parameters

  • Marketing automation
  • User-friendly interface
  • Integration with services
  • Campaign analytics
  • SMB support
KeepinCRM
№11

Streak CRM

Streak CRM: A CRM built right into Gmail. Create custom pipelines for managing marketing tasks and track every contact without leaving your inbox. Streamline your marketing processes with ease!

Service Benefits

  • Integration with Gmail. All communication and customer data - in one familiar tab.
  • Custom pipelines. Customize processes to suit your business needs.
  • Team collaboration. Easily share information and tasks with colleagues.
  • Automation of routine tasks. Automate sending emails and reminders.

Main Parameters

  • CRM in Gmail
  • Custom funnels
  • Sales automation
  • Reporting for marketing
  • Easy start for the team
Streak CRM
№12

Zoho CRM

Zoho CRM - a cloud platform for automating marketing, sales, and customer support. Increase the effectiveness of marketing campaigns, improve customer engagement, and optimize workflows with Zoho CRM!

Service Benefits

  • Зростання продажів. Optimize the sales funnel, increase conversion and profit.
  • Improved communication. A single platform for customers: marketing, sales, and support.
  • Automation of routine tasks. Free up the team's time from repetitive tasks for creativity.
  • Flexible settings. Adapt Zoho CRM to the needs of your business.

Main Parameters

  • Marketing automation
  • Customer data analysis
  • Integration with tools
  • Increased marketing ROI
  • Personalization of communications
Zoho CRM
№13

monday sales CRM

Monday sales CRM is a flexible CRM system based on monday.com, designed for effective sales management and improved collaboration in marketing teams. Optimize your sales funnel, automate routine tasks and increase productivity.

Service Benefits

  • Clear interface. Easy navigation, fast team training, instant access to data.
  • Automation of routine. Saving time on repetitive tasks, focus on strategy.
  • Data centralization. All customer information in one place, improved collaboration.
  • Flexibility of monday.com. Adaptation to the needs of your business, integration with other tools.

Main Parameters

  • Marketing automation
  • Convenient integration
  • Flexible settings
  • Data visualization
  • Customer support 24/7
monday sales CRM
№14

SugarCRM

SugarCRM - flexible open-source CRM for B2B sales. Customize the system to meet marketing needs and automate processes. Scale your business with SugarCRM's extensive integration and customization capabilities!

Service Benefits

  • Full customization. Customize to fit your business needs, not the other way around.
  • Seamless integration. Easily combine with existing tools.
  • Open source. Full control over data and processes.
  • B2B orientation. Specialized features for complex sales.

Main Parameters

  • Open source
  • B2B orientation
  • Flexible settings
  • Marketing automation
  • Integration with other systems
SugarCRM
№15

Vtiger CRM

Vtiger CRM - a single platform for automating sales, marketing, and customer support. Optimize your marketing campaigns, increase conversion rates, and improve customer engagement with Vtiger.

Service Benefits

  • All in one platform. Manage sales, marketing, and support from a single place, effectively integrating data and processes.
  • Clear analytics. Get valuable insights about customers and campaign performance for better decisions.
  • Personalization of communications. Address customers individually, increasing loyalty and conversion.
  • Sales funnel optimization. Track the customer journey, improve each stage to increase profits.

Main Parameters

  • Marketing automation
  • Centralized customer data
  • Reporting and analytics
  • Improving customer interaction
  • Sales support
Vtiger CRM
№16

Copper

Copper - CRM, tightly integrated with Google Workspace, especially with Gmail. Ideal for marketing teams looking to efficiently manage customers and increase sales directly from their inbox.

Service Benefits

  • Integration with Gmail. All communication with customers in your Google mail, without switching between tabs.
  • Automation of routine. Simplifies daily tasks so you can focus on strategy and results.
  • Full customer view. Get a 360-degree view of each contact for better engagement.
  • Clear reports. Analyze campaign performance and improve results in real time.

Main Parameters

  • Integration with Gmail
  • Convenience in Google Workspace
  • Marketing automation
  • Campaign ROI tracking
  • Improving team collaboration
Copper
№17

SalesDrive

SalesDrive - CRM for online stores that simplifies marketing and sales! Integration with marketplaces, delivery services, payment systems, and warehouse management. Automate your sales funnel and increase profits!

Service Benefits

  • Sales automation. Integration with marketplaces, delivery, payments, and warehouse saves your time and money.
  • Understandable analytics. SalesDrive provides clear reports to assess the effectiveness of your marketing.
  • Personalized mailings. Send targeted offers to increase customer loyalty.
  • Data centralization. All customer information in one place for better interaction.

Main Parameters

  • Marketing automation
  • SalesDrive Integrations
  • User-friendly interface
  • 24/7 support
  • SalesDrive Reporting
SalesDrive
№18

SuiteCRM

SuiteCRM: a powerful open-source CRM perfect for marketing. Flexible customization and extensive automation capabilities will help you achieve better results in attracting and retaining customers.

Service Benefits

  • Open source. Full freedom of customization and integrations without limitations.
  • Flexible customization. Adapt to the needs of your business, as you need it.
  • Powerful analytics. Collect and analyze data for better decisions.
  • Cost optimization. Savings on licenses and individual customizations.

Main Parameters

  • SuiteCRM Customization
  • Marketing Automation
  • Open Source, Security
  • SuiteCRM Analytics
  • Marketing Tools Integration
SuiteCRM
№19

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales - CRM for sales, which is tightly integrated with other Microsoft 365 products. Use Copilot to automate routine tasks, improve communication and engage customers. An effective solution for marketing tasks!

Service Benefits

  • Integration with Microsoft 365. Seamless work with Outlook, Teams and other familiar tools.
  • Copilot for sales. Artificial intelligence support to improve every interaction.
  • Customer personalization. Creating a unique experience to increase loyalty.
  • Sales automation. Optimize your sales funnel and increase profits.

Main Parameters

  • Marketing automation
  • Customer data analysis
  • Integration with Microsoft 365
  • Artificial intelligence Copilot
  • Personalization of communications
Microsoft Dynamics 365 Sales
№20

amoCRM

amoCRM - CRM with a focus on messengers. Automate marketing tasks with chat funnels, bots, and omnichannel dialogues. Attract more leads and increase conversion by communicating with customers where they are comfortable!

Service Benefits

  • Omnichannel chats. All customer communications in one place for convenience and control.
  • Chat funnels. Automate sales through messengers, increase conversion.
  • Sales automation. Forget about the routine, focus on business development.
  • Integrations with everything. Easily connect your favorite services and tools.

Main Parameters

  • Messenger marketing
  • Chatbots for leads
  • Omnichannel
  • Sales automation
  • Convenient CRM
amoCRM
№21

KeyCRM

KeyCRM - Ukrainian CRM for marketing and sales automation. Collect orders from all channels, manage customer communications, optimize warehouse accounting, and analyze the effectiveness of marketing campaigns. All in one system!

Service Benefits

  • All channels in one window. Manage orders from marketplaces, social networks, and the website in a single platform.
  • Automation of routine. Optimize customer communications and order processing to focus on strategy.
  • Warehouse accounting under control. Ensure accurate inventory accounting, avoid shortages, and optimize purchases.
  • Analytics for growth. Get detailed reports on marketing and sales performance, make informed decisions.

Main Parameters

  • All sales channels in one place
  • Marketing automation
  • User-friendly interface
  • Ukrainian support
  • Performance analytics
KeyCRM
№22

Freshworks CRM (Freshsales)

Freshworks CRM (Freshsales) - CRM for marketing with integrated telephony, email and AI assistant. Attract more leads, automate routine and analyze campaign effectiveness. All in one place!

Service Benefits

  • All in one place. Phone, email, AI - everything for effective marketing in one tool. Manage campaigns easily!
  • Sales growth. Built-in AI analyzes data and helps close more deals faster.
  • Routine automation. Automate email newsletters and other processes to focus on strategy.
  • User-friendly interface. Intuitive design for quick team training and productive work.

Main Parameters

  • Marketing automation
  • Built-in telephony
  • AI sales assistant
  • User-friendly interface
  • Email integration
Freshworks CRM (Freshsales)

CRM Review and Comparison

# CRM Positioning Key Functions Free Version Base Price From
1LP-CRMProduct business, e-commerce, servicesSales automation, integration, communicationsFree version up to 50 orders per monthfrom $9/month
2CPAshkaDropshippers, online storesAutomation, accounting, profitFree for the first 100 leadsfrom $5/month
3CloseSales, marketing, SaaSAutomation, Communication, ReportingTest 14 daysfrom $49/month per user
4Keap (ex-Infusionsoft)Entrepreneurs, small businessCRM, automation, marketingTest (free)from $159/month
5HubSpot CRMSmall business, marketing, salesFree CRM, automation, sales optimizationFree planfrom $20/month per user
6Binotel SmartCRMSmall business, marketingCustomer profile, analytics, integration-from 399 UAH/month per employee
7OneBox OSSmall, medium, businessCRM, ERP, automationSome applications are freefrom $1.99/month (per 1000 records)
8Creatio (Sales)Sales, marketing, serviceSales automation, lead management, customer serviceFree trial accessprice on request
9Less Annoying CRMSmall business, marketingSimplicity, clients, campaigns30 day test$19/month per user
10KeepinCRMSMB, marketing, salesCustomers, deals, automation7 day testfrom 290 UAH/user/month
11Streak CRMSmall business, marketersGmail integration, pipelines, contact trackingFree planfrom $59/month per user
12Zoho CRMSmall business, enterprisesSales automation, lead management, customer supportFree plan (up to 3 users)from $20/month per user
13monday sales CRMCompanies, sales teamsSales funnel, automation, collaborationFree plan (up to 2 users)from $12/month per user (min. 3 seats)
14SugarCRMB2B, marketing, salesCustomization, integration, automationFree trialfrom $49/month per user
15Vtiger CRMSMBs, enterprises, startupsSales, marketing, support15 day trialfrom $15/month per user
16CopperSales, marketing, small businessGmail integration, sales, marketing14 day trialfrom $29/month per user
17SalesDriveOnline stores, eCommerceAutomation, integration, analytics14 day trialfrom 349 UAH/month
18SuiteCRMBusiness, Marketing, SalesOpen Source, Flexibility, AutomationOpen Source Software (free)from $0/month (self-hosted)
19Microsoft Dynamics 365 SalesSales, marketingSales automation, Microsoft 365 integration, Copilot assistant30 day testfrom $65/month per user
20amoCRMSmall business, salesMessengers, automation, conversion14 days testfrom $15/month per user
21KeyCRMeCommerce, small/medium businessAutomation, integration, analytics14-day trialfrom $19/month
22Freshworks CRM (Freshsales)Small business, salesIntegrated telephony, AI assistant, marketing automationFree planfrom $9/month per user

Frequently Asked Questions

? What is marketing automation?
It's the use of software to optimize routine processes
? What are the benefits of a centralized database?
Storing customer information in one place for better analysis
? Why is audience segmentation necessary?
For personalizing communications and increasing campaign effectiveness
? How to choose a platform for email marketing?
Evaluate integration with other tools and automation capabilities
? What is A/B testing in marketing?
Comparing different versions of content to determine the most effective